Pinterest! What’s It All About?

Pinterest Logo

You are hearing it all the time. Pinterest is fantastic, it’s amazing, I just love it, it has increased traffic to my blog, online store and products. And here you are left shaking your head and saying, I haven’t got a clue. So if you are wondering how Pinterest works or have an idea about how it works but want to know more? Well, I am going to let you in on a little secret, Pinterest has been one of the most successful ways I have been able to generate traffic and sales to my Etsy products and store and I am going to share with you what I have learnt and how you can do it too.


With over 175 million active users there must be something to this Pinterest thing. Basically Pinterest is a giant web based visual search engine where pinners come together to share their interests, ideas, products, blogs, recipes, DIY projects and the list goes on. Think of it as a big vision or pin board to create a visual display. A bit like the old fashioned mood board.

Not only is Pinterest a great medium for everyday people, Pinterest is also a fantastic tool for business owners to promote their ideas and products. If you want to get your products, business and blog in front of a potential audience of millions of people and drive tons of traffic to your shop, website or products without spending a cent, then read on.

When you pin something to one of your boards your pin is immediately viewable by your followers and people searching on Pinterest. When someone else pins your pin to one of their boards that’s called a repin and then their followers will see that pin and so on and so on. This can create a ripple affect where your pin can be discovered by many people.


If you want to use Pinterest as part of your online marketing strategy, I would strongly recommend you sign up for a business account. It’s completely free. Even if you already have a personal account, you can convert it to a business account without too much fuss.

With a business account you have access to analytics, can create rich pins and you can also have the ability to create ads with promoted pins, not that I have ever paid to promote any of my pins but I will never say never.

Use the “about you” field to let people know about your business. Remember, these words will not only tell people what you do when visiting your profile page, they can also help people find you by using terms that people might search for. Upload your business logo as your profile image and you can have your website, online store or blog URL as a clickable link from your profile page. All of these things can be set up in your profile.

Here is a link to getting started Create A Pinterest Business Account


You will need to create one board before you can get started. As you add boards, think about your niche products and what topics would best fit your business and brand personality. I also try to name my boards using keywords and phrases that might show up in searches. If your name your board by your business name, unless you are a well known brand, you probably won’t get much traffic. Try thinking of each individual board as ways of grouping together your products and ideas.

As a marketing strategy, add the URL link, email address and any other information you want to tell people about in the description part of the board. You can do this by editing the board and adding these details. Be sure to use keywords and phrases in the board description. This will also help people looking for items like yours to find you.


Pins are visual ideas, recipes, products, DIY inspiration people find and save to Pinterest from all around the web.

Each pin has a clickable link which will take you back to the origin of the website it was saved from. If you click through the pin you can learn more about it, how to make it or where to buy it.

The ideal pin size for your images are. Drum role please….

  • Profile images: 165 x 165 pixels.
  • Pins in feed: 238 pixels x adjusted to height.
  • Expanded pin size: 735 pixels x adjusted to height.
  • Pin boards complete size: 238 x 284 pixels.
  • Cover image: 217 x 146 pixels.
  • Tiny thumbnails: 51 x 51 pixels.

Of course you can use any image to make a pin. You can even pin directly from your Etsy or Ebay listings on your computer or by clicking the Pinterest logo on the actual listing. It will open a new window where you have the opportunity to select (or create) a board to pin to. That’s it. The main image and description comes across, and the link is automatically created.

You can also use the Etsy selling app to pin items by going to your active listings, selecting a product, clicking on the share tab bottom right, and then the share tab top right. From there you can share to your social media platforms like Pinterest, Twitter and Facebook.

The pictorial tutorials below will take you through how you can create pins directly from your Etsy listings and how you can create a manual pin from the Pinterest home page or your profile page.


Click the Pinterest icon from your Etsy listing

Go to your actual listing on Etsy, the view that a potential buyer will see when looking at your item, and click on the Pinterest social share button at the top as shown below.

Pinterest Share

Select the board you want to pin to

This window will open after you click the Pinterest icon as shown in the graphic above. Select the board you want to pin to and that’s it.

Pinterest Tutorial Selecting A Board


Click on the red circle with the WHITE cross

You can create a manual pin directly from Pinterest. Just go to either the Pinterest home page or your profile page and click on the red circle with a cross in it on the top right hand side of the page and select create pin. See image below.

Pinterest Tutorial Manual Pin Creation

Click on Create Pin in the drop down box

This is the drop down box that will appear after clicking on the red circle with white cross button on the home or your profile page.

Pinterest Tutorial Manual Pin Creation Create Pin

Create Pin window

This window will open once you click on the Create Pin button above. Click on the image icon box to upload your image. Copy and paste the URL from your listing into the Website section and add your description to the description section.Pinterest Tutorial Pin Creation Upload INfo

Just a little tip. To add the website or product URL, go to the item you want to pin, open the listing and copy the URL at the top of the page in the search bar and paste into the website section. Voila. You have created a pin with a direct link and that’s how you can drive traffic to your products.


You can keep it that easy but if you want to take your pins to the next level, I use a photo editor like Ipiccy or Canva to make my pin images stand out and get noticed. It is a known fact that the most clicked on image size are the long skinny pins. They drive traffic because you need to click on them to see the full size, they just look better, they are more noticeable and look more professional. I will give you an example below of the standard image with the listing and the created image using a photo editor.

Standard Image

No photo editing or adjustments.

Crochet Girls Striped Tote Bag Main Photo

Created Collage Image

This image was created using a collage tool with addition of graphics in Ipiccy

Crochet Girls Striped Tote Bag Collage Pink

Have a play around with it. Find out which ones drive the most traffic which you will be able to monitor in your analytics. If you can adapt your pins, try out the longer, skinnier type.


One of the downsides of Pinterest is your pin has a very short shelf life. Once you post a pin it is immediately available to view by your followers and from searches on Pinterest. I have even heard your pin is most visible and has the best chance of being discovered in the first 20-30 minutes but I am not 100% sure about this as I have had people repining my pins from months ago. Having said that, your pin is always visible in searches and people looking through your boards so don’t despair too much.

You need to think strategically about when you post your pins and pin when there is the greatest number of people who will see them, which is usually between 6am and 6pm.


People love new and original content and so does Pinterest, just like other social media platforms.

If you are pinning new, interesting and engaging content to Pinterest every day, you will  get new followers and in turn your Pinterest platform will grow. Why is this important, the bigger your Pinterest platform, more people will click on your links to your website, products and ideas and most importantly, the more traffic you will get from Pinterest.


If you begin your Pinterest journey with the thought that you will create boards for your content and products only,  think again. Unfortunately you will not be a successful pinner and your pins will probably not be seen. This is the reason why many people who try Pinterest who adopt this strategy don’t see any increase in traffic and ultimately give up.

It is really important to pin not only your own product pins but other pins to your boards. This is called repining. Like everything else in social media marketing, it is driven by popularity and algorithms. Pinterest rewards pinners that continually repin popular pins that other people like and repin to their boards. It is a bit like a ripple affect. The more people repining your pins, the more your pins and boards show up in searches and the more chance someone has to discover you and click on the link in your profile.

You can use pinning tools like Tailwind (sign up for a free trial), but for me I like to do manual pinning. In my opinion it is important to know exactly the type of pins that are being pinned to my boards and the time they are being pinned. It doesn’t take too long. Each time I list a new item in my Etsy or Ebay store I pin it. I also spend a few times a day visiting Pinterest to discover other popular pins to repin to my boards. Each time I visit Pinterest I would probably repin 5 pins at a time.


If you want to create lots of traffic from Pinterest you need to have followers. You can attract followers by pining a little bit every day, preferably at peak traffic times. Find other interesting people to follow by going to the “Popular” or “Everything” tab on your Pinterest navigation bar. Don’t just pin things that relate to your niche or products. Start thinking outside of the box and pin things that are interesting to you or things you like. Chances are if you find them interesting, other pinners will find them interesting as well. If you visit my profile I have boards not only for my business niche but my interests and loves.

Check out my Pinterest profile here Rhinestone Mumma Pinterest Profile


A group board works the same as a regular board, the only difference is that along with the board creator, other invited collaborators can also contribute pins and add categories. Group boards are a great way of getting your product recognised among other like minded pinners. Usually these boards have a lot of followers and contributors and your pin will have a much better chance of being noticed and getting traffic from that pin.

If you want to find Group Boards to join, you can simply type in what you are looking for in the Pinterest search bar and a see what drops down. The first part will be search terms, then People/Profiles and then Boards. Just click on the boards you are interested in, follow the board or if it is a group or collaborative board just follow the instructions on the board. Usually you only need to follow the board and send a message to the admin or creator of the board so they can send you an invitation to join.

Here’s your personal invite to join my group board Etsy Sellers Promote.

There is also a great website where you can discover group boards to join called Pingroupie. A bit like a online directory for group boards on Pinterest.

This is also a great list for finding group boards to join.


There are four types of Rich Pins, app, product, recipe and article. Rich pins have more context about an idea, product, recipe or article because they show extra information about your pin.

When you set up Rich Pins (using the link below), your items will have real time pricing, availability and where to buy your product.

When you add Rich Pins to your account, all your future pins will be enabled. That means you only need to do it once.

If this is something you would like to do, here is a link to Create Rich Pins


In my opinion you should absolutely delete underperforming pins and pins with links that go nowhere. As we discussed before, pins can have a very short shelf life so if it’s under performing get rid of it. You may have pinned something a while back that has now sold out or been relisted with a different URL. Delete the old pin and pin the new pin with the fresh URL. It brings me back to the social media machine favouring the popular pins as well as other forms of social media like Instagram and Facebook. Like everything, you need to work at it, tweaking and adjusting.

When I started deleting underperforming pins my unique monthly visitors shot up by 50,000.  I am guilty of looking at pins before I repin them to my boards to see how many times they have been repined.

So yes, deleting pins helps you to get noticed on Pinterest.


I hope I have been able to shed some light on how Pinterest works and how you can use it effectively to create traffic to your online store or blog.

If you have any questions or would like to add anything you think is relevant please don’t be shy and leave a comment.

As I am an avid Etsy Seller, most of my posts are geared to Etsy Success although many of my guides and tutorials will be useful for if you use other platforms to sell your products. You can visit my Etsy Store at Rhinestone Mumma

Here are some of my recent blog posts you might be interested in;

How To Get More Etsy Sales

Etsy SEO! What’s It All About?

Instagram Product Tagging! What’s It All About?

Etsy Hyperlinks! What’s It All About?

Etsy Shop Policies! What’s It All About?

If you want to join our community on Facebook Etsy Sellers Promote & Help we would love to have you on board. We are always discussing ways to improve our Etsy experience and grow our sales.

Have a great day 🙂


Etsy SEO! What’s It All About?

online marketing

Everyone is talking about it but just exactly what is it and what do I need to know to improve it. Well, that is the question.

I am going to list some key points of simple strategies you can use to understand what Etsy SEO is all about and how you can implement them into your listings to increase views and ultimately sales.

So, why does it matter?

SEO (Search Engine Optimisation) is basically how potential buyers find you in Etsy searches and off Etsy searches like Google. It is really important to have top notch Etsy SEO. Etsy will reward shops and listings with a boost in searches with good SEO optimisation and unfortunately will leave you behind if you don’t.

The keywords and phrases in your tags, title, categories and attributes all play a part in getting your items in front of potential buyers. Simply, Etsy will look at all of these things in determining whether your item is listed in searches for a particular buyers query.

So let’s start at the very beginning.


You can have the best product ever created on Etsy but without good keywords in your titles and tags, nobody is going to find you and guess what, no cha-chings. So what do they mean when they say keywords? Keywords are a one to three word phrases that describe your product.

You firstly need to stand back from your product and start thinking like a buyer. What would buyers search for when looking for my item? As a strategy, I right down a list of keywords and short two to three word phrases that best describes my item. This gives me a basis to start using some tools to test if they would be good keywords and what words might be useful.

So here we go….

  • Etsy Rank – my personal favourite. It not only gives you brilliant tools to discover keywords and phrases in real time of what is being searched for on Etsy, it can check for spelling mistakes and give you detailed analysis on your listings and spot issues and opportunities that can improve your SEO.
  • Marmalead – gives you the tools to help you find the keywords real shoppers on Etsy are using to find listings like yours. It is also super easy to use and understand.
  • Google Keyword Planner – gives you the tools to research the current industry standard for keywords not just for Etsy but for off Etsy searches like Google and Bing.
  • Pinterest – this is probably not one you would associate with when looking for keywords. It’s a bit like using the Etsy search bar method by typing in keywords and phrases that you think a buyer might use to find products like yours and the words and phrases that drop down ARE the words and phrases people are searching for to find items. Why is Pinterest important? In my opinion, the good utilisation of Pinterest to promote your Etsy products is a game changer. I literally generate 1000’s and 1000′ of views through my pins.
  • Etsy – This is another good way of finding keywords and phrases that potential buyers are using right now to find products like yours. I can’t stress this enough the right now bit, Etsy and algorithms are a funny thing. They are constantly changing and evolving. If you use this method it is always a good idea to give your listings a check up and see if there is anything you can change on a regular basis.


So you have done your research and have great keywords and phrases ready to go, so what now? There are 140 characters available to you in your title, but that doesn’t mean you need to use them all. Contrary to popular belief, and as reported in the Etsy Seller handbook, when writing titles, use your most descriptive keywords and keep a buyer in mind, not a computer. The first 40 characters are the most important for your SEO optimisation for Etsy search. Focus on writing short, clear and descriptive titles getting your message across using the best keywords in this space but at the same time constructing a sentence that is easy for a buyer to read. Lead with the keywords that best describe your item and don’t just jam pack your title full of the same keyword phrases as your tags. I can hear you ask why;

  • Buyers only get a sneak peak of what you have to offer when they search for products so it’s a good idea to get your message out on what you are selling at this crucial stage especially on mobile devices.
  • The first 40 characters are more relevant as they are at the beginning of your title. So basically if you want to get found in searches for a particular keyword phrase, put this in the first 40 characters.
  • If you want to appear in searches on Etsy and in Google/Bing searches, keep your title simple, easy to read and understand.

You should also try to use general keyword phrases and targeted keyword phrases. Not sure what that means. Here is an example of a general keyword  phrase crochet pattern and a targeted keyword phrase could be crochet beach bag pattern.  Include spaces/separators (/ , | – ~) if you like between your keywords and phrases but as mentioned before, try to make a sentence that makes sense the flows without too much punctuation. Let me state right up front, punctuation does not affect your Etsy SEO in a negative way, in fact it makes no difference.  What is does do is break down your title into to easy to read phrases that actually makes sense.  Just for the record I prefer the vertical bar | as my separator.


Tags are very important in getting your items found in searches. We have all seen the items listed that show up on the first page of searches that only have a basic three or four word title. Well guess what, they have awesome tags.

I used to be of the belief that your title keywords and phrases have to match your tags, which is how we used to write our titles and yes, there will still be an overlap with some of your keyword phrases in both your title and your tags. If you are using the best keywords and phrases in your more simplified title than yes, use these in your tags.

Here is a little run down on good and bad tag choices;

  • Use all 13 tag spaces.
  • Check your spelling. Incorrect spelling will not get your items in front of anyone. You can use tools like erank that will alert you of any spelling mistakes so you can correct.
  • Tags can be up to 20 characters long. Use phrases and avoid using one word tags if you can.
  • Have a look at shop stats to discover keyword phrases buyers are using to find your items and add these to your tags. Alternately, you can remove tags that are not very popular.
  • Use the Etsy search bar to see what naturally drops down when you start typing in a keyword. These are the keyword phrases buyers are using to find items like yours. Alternately, you can also use Pinterest in the same way.
  • Your tags should be as unique as possible and repeating the same words throughout is just a wasted opportunity. The more unique tags you use, the more chances your item has to show up in many searches.
  • Don’t repeat words you have selected in your category and attributes, they act like tags in a search as well. If an exact term appears in your category or attributes you don’t need to repeat it. For example colour.
  • Don’t add tags in multiple languages. Your tags should be in the language you set your shop up in.
  • No need to worry about plurals. Etsy looks at the root words and your listing will still be considered for a buyers query with or without.

Here is an example of one of my listings, crochet bag pattern. Obviously I am going to list the obvious, crochet bag pattern as a tag, but I could add other tags like crochet bag tutorial, handbag pattern pdf, digital bag pattern, bag making, diy crochet bag, just to name a few.

A great resource to give you an overview of your tags and where you need to make some improvements is in erank. Their listing grade section will give an insight into not only your tags but other ways you can make improvements.

Categories and Attributes

The category and the attributes associated with the category your item is in also play a part in the algorithm when a buyer makes a query in search. They basically act as an extension of your tags. You should always try to assign attributes where applicable and if there is not an exact match, try to pick something that is as close as possible.


This is your chance to tell the world all about the product you are selling. List all the information relating to your item, the colours available, the materials and the size. This is also a good place to take advantage of using keywords and phrases to aid in helping your listing being discovered in off Etsy searches. The first 160 characters of your description is used to create the meta description for your listing page. The meta description is the wording that shows under your title in search engine results.

Listing Consistency

So there is truth in the theory list more items and the sales will come but, I don’t think there is a magic number of listings that turns on a switch to more sales. What is true, when you list a new item or an item is sold and renews Etsy rewards you with a boost in your search ranking.

You can trick Etsy into ranking you higher by renewing your listings manually before the 4 months is up which will give it a boost but of course this will cost you 20 cents. If you do plan to try this method make sure you are renewing at peak traffic times, times your target audience is online and shopping which can be hard to pinpoint if you sell your products all around the world. I am in Australia and I get most of my Etsy sales in the early morning, when it is evening in the United States. You just have to work out what’s best for you.

The Etsy algorithm rewards listings that get sales and will show these listings to more buyers in search. As a general rule, if your listing has been renewed on more than 2 occasions without a sale, it’s time to look at why you are not getting any sales and either fix the problems or remove it.

Set and Forget?

I think as a general rule it always good to check in with your listings every 4-6 months to see how they are going. Things are constantly changing and it’s a good idea to keep up with those changes. I would also keep an eye on under performing listings and listings that have had an unexpected drop in views and sales and see what might be the issue.

Let’s Get Social

OK. So you have put in the hard yards and optimised your listings for SEO so now what? This is not a time to sit back and wait for the sales. You need to be spreading your wings and promoting your listings all over social media platforms like Pinterest, Instagram, Facebook and Twitter using all those keywords and hashtags. In a future blog I will tackle strategies and tips to use on different social media platforms so watch this space.

Here are some more in depth resources you can use to improve your social media visibility;

Pinterest – What’s It All About

Updating Your Titles and Tags

There are a few ways you can make quick updates and changes to your listings. You can add or remove a tag from multiple listings at once by checking the box on those listings in your Shop Manager, click Editing Option and select Edit Tags from the drop down. You can also edit your titles, tags, price and shipping profiles in the Quick Edit Tool without having to open up each listing one at a time.

Be Patient

All of the strategies listed above are not a quick fix although you may see a rise in search ranking in a few minutes, chances are that you’re going to have to wait for a couple of days for a more established shop with high views and lots of sales or a few weeks for newer shops with less views and sales. In off Etsy searches it can take anywhere up to 30 days.

Have a great day and any feedback, comments or questions are welcomed.

If you wanted to download my Etsy SEO Workbook & Planner you can work through my step by step guide on the strategies and resources I use when listing an item. This workbook and planner can be used again and again.

Once you have your SEO rocking, I also have a great Etsy Social Media Planner Kit that covers Pinterest, Instagram, Facebook and Twitter that you can use again and again, track your posts and identify trends of what is working and what is not.

As I am an Etsy Seller, most of my posts are geared to Etsy Success although any of my guides and tutorials will be useful for if you use other platforms to sell your products. You can visit my Etsy Store at Rhinestone Mumma

Here are some of my recent blog posts you might be interested in;

How To Get More Etsy Sales

Pinterest! What’s It All About?

Etsy Hyperlinks! What’s It All About?

Etsy Shop Policies! What’s It All About?

If you want to join our community on Facebook Etsy Sellers Promote & Help we would love to have you on board. We are always discussing ways to improve our Etsy experience and grow our sales.

Have a great day 🙂